Identifying a major hurdle for injectors aspiring to expand their clinics—overwhelm—Patterson has become a guiding light.

She empathizes with the multifaceted challenges faced by professionals: one moment they are attending to a client, the next, they are immersed in marketing efforts, striving to attract new bookings across various social media platforms like Instagram, Facebook, LinkedIn, and TikTok.

This relentless pursuit often leads to longer working hours, contradicting the initial goal of reducing them, and leaving many to question their initial motivations.

Patterson's journey mirrors those she aims to help. She candidly shares her past struggles, from employing ineffective methods to incurring significant financial losses. Her experience shapes her current mission: to aid aesthetic professionals who have unsuccessfully attempted to garner bookings through social media and those who are at a loss on how to locate potential clients online.

Through her workshop, Patterson offers a beacon of hope and practical solutions to those lost in the intricate web of aesthetic clinic growth, ensuring they don't repeat the pitfalls she once encountered.